Free guide for In Bloomers with tips on attracting commercial sponsorship

Sections include advice on attracting sponsorship from businesses and other groups, with suggestions for ways of approaching organisations, raising awareness and putting a sponsorship structure in place. The booklet also explains some of the forms of grants and funding available, as well as including a range of case study examples from Britain in Bloom groups and organisations who have successfully used sponsorship to fund a range of improvement projects.  

Patience Atkinson-Gregory, Amberol’s managing director, explains the reasons behind creating the sponsorship guide. She says: “A lot of hard work goes on around the UK to keep communities looking attractive. Although much of that work is voluntary, it does cost money to buy plants, containers, tools and important items such as litter bins. In our experience, businesses are often happy to help, but they aren’t sure how to go about it.”

She adds: “Many of our customers use commercial sponsorship to help fund improvements for their community that local authority budgets can’t always stretch to, such as purchasing self-watering containers or litter bins. However, it’s important that any scheme is mutually beneficial. This guide aims to help community groups and horticulturalists create a successful strategy for working with organisations that are able to offer sponsorship and support – which doesn’t always have to be financial.”

The sponsorship guide is available by calling Amberol on 01773 830 930, emailing info@amberol.co.uk or writing to Amberol at The Plantation, King Street, Alfreton, Derbyshire DE55 7TT.