Amberol is launched by founding fathers Jack Williamson and Phil Atkinson, selling fluid absorbent matting across the UK. Intriguing….

Using the absorbent matting concept, Amberol developed their unique ‘Aquafeed’ self-watering system and launched the first of their highly successful Hanging Baskets.

Such was the success of the concept, demand for self-watering planters grew rapidly. Amberol moved to larger premises, employing more efficient production techniques and pioneering new recyclable plastics.

Attentive as always to customer needs, Amberol diversified into the production of waste and recycling solutions, with a clear focus on practicality and affordability. The elegantly designed Westminster Bin was launched this year, an understated success across the nation.

A new millennium and another new idea! An immediate success, Percy the talking penguin was a sensation in playgrounds and parks across the land, encouraging and affirming good behaviour and good manners. Well done, Percy!

With the acquisition of Planterware and expansion into European, Asian and American markets, Amberol takes its message of ‘Made in Britain’ quality and sustainability world-wide.

Life is fragile. People are precious. Eco-systems need protecting and caring for. It’s time to change what we do and how we do it. By working together we can rise to the challenge. By working together we can make a real and visible difference. For the good of everyone.