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‘making a visible difference’
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1969 - 2019 Fifty years of making a visible difference
Quality design, manufacture & service for over 50 years
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Amberol is a family business offering quality moulded products including self-watering planters since 1969

At the heart of our business is a desire to make a visual difference. This includes stunning floral arrangements in calm peaceful villages and fast-paced city environments alike, and keeping Britain tidy through our wide range of bin products.

We believe that to offer the best solutions for our customers, conversation and collaboration are key. Working closely with our customers we offer tailored advice and free demonstrations to ensure they make the right decisions.

We offer a flexible service and pride ourselves on customer satisfaction and providing quality, long-lasting products. As we celebrate 50 years of business, we are thankful we have made so many friends along the way, many of whom have been with us since the early days.

Amberol products enable us to grow colourful bedding plants in areas where they will be seen by many, including residents, commuters and visitors

Our products are all manufactured in the UK to your specification by our skilled team

At Amberol we strive for product excellence. Our self-watering planters are built to last, they don’t leak and they help keep evaporation down to a minimum.

All of our products are formed on-site in our factory in the heart of Derbyshire and assembled by hand by our team of skilled manufacturers.

Designed with simplicity in mind, our products incorporate features that make set up and maintenance as easy as possible for our customers.

We believe it’s our responsibility to offer sustainable products to our customers

Our aim is to make a visible difference in every city, town and village across the country. This not only includes beautiful floral displays but also waste management products encouraging recycling of the country’s litter.

All Amberol products are made from a long-lasting material that is 100% recyclable at the end of its use. Our black products are even produced using recycled plastics.

Amberol: over 50 years in the making…

An idea is born

1969: An idea is born

Amberol is launched by founding fathers Jack Williamson and Phil Atkinson, selling fluid absorbent matting across the UK. Intriguing….

A seed is planted

1979: A seed is planted

Using the absorbent matting concept, Amberol developed their unique ‘Aquafeed’ self-watering system and launched the first of their highly successful Hanging Baskets.

From acorn to…

1989: From acorn to…

Such was the success of the concept, demand for self-watering planters grew rapidly. Amberol moved to larger premises, employing more efficient production techniques and pioneering new recyclable plastics.

A bin is born!

1990: A bin is born!

Attentive as always to customer needs, Amberol diversified into the production of waste and recycling solutions, with a clear focus on practicality and affordability. The elegantly designed Westminster Bin was launched this year, an understated success across the nation.

A bird is born!

2000: A bird is born!

A new millennium and another new idea! An immediate success, Percy the talking penguin was a sensation in playgrounds and parks across the land, encouraging and affirming good behaviour and good manners. Well done, Percy!

Amberol spreads its wings

2010: Amberol spreads its wings

With the acquisition of Planterware and expansion into European, Asian and American markets, Amberol takes its message of ‘Made in Britain’ quality and sustainability world-wide.

One world. One planet. One message

2015: One world. One planet. One message

Life is fragile. People are precious. Eco-systems need protecting and caring for. It’s time to change what we do and how we do it. By working together we can rise to the challenge. By working together we can make a real and visible difference. For the good of everyone.