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E-commerce site for domestic customers performing well

E-commerce site for domestic customers performing well

Four months on from launch and with Christmas rapidly approaching, Amberol’s new e-commerce site is working well with prompt delivery times and great customer feedback according to MD, Patience Atkinson-Gregory.

The website was set up specifically for domestic customers, enabling people to buy smaller multiples of Amberol’s self-watering planters. The range of products is made up of Amberol’s best-selling containers.

Fulfilling customer demand

“We were often being asked by customers if they could buy smaller numbers of planters for their own gardens for example, but we weren’t really set up to make that a cost effective and timely option for customers,” comments Patience. “Setting up a dedicated e-commerce site has made it much easier for people to order multiples of up to 5 of our most popular planters – and for us to process their orders more efficiently.”.’

As a new initiative, Patience was unsure how well the site would work, but she has been pleasantly surprised. “We thought the demand was there – and we are delighted to be proved right,” she comments. “We have found that individuals who have been using our self-watering planters for their businesses, Britain in Bloom entries or public spaces are so impressed by the convenience that the self-watering facility offers that they also want them for their own gardens and backyards.”

Improving plant growth

So far the best sellers on the site have been the cup and saucer hanging baskets, as well as the stone effect troughs and wood effect barrels. The cup and saucer baskets make it easier to grow plants successfully in hanging baskets which are susceptible to drying out. The stone troughs and barrels are part of Amberol’s Heritage range and help bring a classic touch to any space.

Despite the supply chain issues that are currently affecting many manufacturers, Amberol has also been able to fulfil all orders within a few days. Customers can also order up to 14th December and expect their order in time for Christmas. In addition, prices are being held at 2020 prices up to and including 31st December. Plus, all prices are inclusive of VAT so customers know exactly what they will be paying with shipping (to the UK only) calculated at checkout.

“Additional products may be added to the e-commerce site in the future,” Patience adds. “As usual, we are listening to our customers and will be guided by what they want as well as what we are able to offer. We will then do or best to fulfil those needs.”

To order online, go to

What do Amberol do?

Amberol manufacture and supply a wide range of self-watering planters as well as indoor and outdoor litter bins (recycling and non-recycling) and planterware. All of Amberol’s products are made from recyclable or recycled polyethylene, making them a great choice for the environment.

All self-watering planters have a built-in water reservoir which enables plants to access water and nutrients as and when needed. This not only reduces maintenance, but also creates conditions for optimal growth, meaning that displays in self-watering containers often grow better than in in traditional planters.

To find out more, call 01773 830 930 or email